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Presentation Tips

Some handy hints to help you when selling your home.

Preparing the contract of sale.

Our office will prepare a draft Contract of Sale, we encourage you to engage a lawyer or conveyancer to review the Contract prior to signing. This will include all of the particulars that prospective purchasers will need including details of the owners, title, settlement dates, all conditions of the sale, and inclusions (such as furnishings, light-fittings and appliances). In some instances, the vendor's solicitor or conveyancer may prepare the Contract.

Preparing your property to look its best.

There are many things large and small that you can do to enhance the appeal of your home and improve the sale price. Rule 1 is always de-clutter as much as possible. Also make sure you complete any outstanding maintenance and repairs which will be immediately obvious to potential buyers. Have your gardens looking their best – bring in a professional if need be. Before undertaking any major renovations consult your agent who will advise if they are necessary or if you’re simply over-capitalising; buyers will often prefer to make changes to their own taste. Your agent will also advise if they believe a professional stylist is necessary.

Choosing the best sales method.

Your agent will advise you on what method of sale they believe will maximise the sale price of your property. Each method has its own pros and cons. Your agent will look at the particulars of the property, current market conditions, previous sales and competing listings when advising on the method they believe is best.

Effectively marketing your property.

Effective marketing of your property is essential in order to reach the broadest spectrum of buyers. Marketing needs to be targeted, cost-effective and a perfect showcase of your property, with professional photos, copy and design. It may include internet marketing, local advertising, signage, window displays and editorial in real estate publications.

Determine your selling price or reserve.

If selling by sole agency you may opt to sell for a prescribed amount or ‘offers over’. This price is based on previous sales, current market conditions and present buyer demand. If selling at auction your agent will advise buyers of a likely price range. The reserve price – i.e. the minimum price that you will accept for the property at auction – does not have to be divulged to bidders and can be set on the day, based on buyer interest. Your agent will provide insightful guidance on price however the ultimate decision rests with you as the vendor.